Adjust the automated script and create a mass mailing
Adjust the automated script and create a mass mailing
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With Bulk Email Data , a platform for working with customer data, you can segment your audience both in the script itself and when preparing to send a mass mailing.If you focus on discounts, sales will increase, but customers will not have an emotional connection to the company. If you use only branding, customers will happily scroll through shorts and read articles, but will not buy. To make the audience buy and distinguish the company from others, there is brandformance marketing - a junction of performance and branding. In this article, we will look at what brandformance marketing consists of, what its advantages are, and how to launch a brandformance campaign.
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free Your work email Registration What is brandformance marketing The word “brandformance” is derived from two other words: “branding” and “performance”: Branding is a strategy that helps to create a positive image of a USA Electricians Email List company and increase its recognition. The effectiveness of branding is not measured directly in sales or quantitative indicators. The benchmark here is the level of loyalty, recognition and degree of trust in the brand. Performance marketing is a strategy that helps to achieve financial results in a short period of time. The effectiveness of performance is measured in terms of profit-related indicators: ROI (return on investment), CAC (cost of attracting a client), AOV (average check).
Why You Shouldn't
Focus on Open Rate and CTR of Email Newsletters Look at ROI: Why You Shouldn't Focus on Open Rate and CTR of Email Newsletters And brandformance takes the best from both approaches. Brandformance marketing is a strategy that helps promote a brand and increase sales. With brandformance, marketing and branding work together. Therefore, a company can simultaneously strengthen loyalty and track the effectiveness of marketing. And this is important for long-term development and creating Business To Business Mailing Lists an emotional connection with customers. caption Alena Fuzhenko Head of Advertising Department at Webit digital agency Branding Performance Marketing Target Promote a brand Increase sales Term Long term strategy Short term strategy Which audience does it work for more? On the top of the funnel On the bottom of the funnel Main tools Contextual advertising, targeted advertising, display advertising, retargeting, email marketing Media advertising, outdoor advertising, content marketing, influencer marketing, video marketing What is the focus of the strategy? Company values, mission, history Product qualities, advantages, discounts The main advantage of brandformance is that it allows you to reach the maximum audience: those who know almost nothing about the company, who is already close to buying, who just bought it, regular customers.
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